Hoarding advertising is a form of outdoor advertising that utilizes the space in between street level and above ground level. This space can be used for digital or static advertising. Digital hoarding is becoming increasingly popular, as it allows advertisers to display multiple images at once, change images regularly and show content in different languages.

Hoarding advertising works by displaying an image on a large screen that is attached to the building or structure around which it has been placed.. The image will be displayed continuously until the campaign ends or once new ads are uploaded. The most common types of hoarding include LED screens, backlit vinyl signs and light boxes (which are similar to billboards).

Type Of Hoarding Advertising

Hoardings are often found in high-traffic areas such as along busy streets and around train stations. The main purpose of hoarding advertising is to catch the attention of passing motorists and pedestrians who may then stop at the advertised business or event.

⇨ Billboards: Billboards are roadside signs that communicate a message or sell a product or service. They are usually located in highly visible areas such as on a highway or near a major street intersection.
⇨ Unipoles: A Unipole is an advertising structure used for outdoor advertising. It consists of one pole with one large sign that has multiple faces and panels, thus making it look like several smaller signs merged together into one large billboard structure.
⇨ Wallscape: A wallscape is an external display system used for outdoor advertising purposes which consists of vinyl graphics applied directly onto building walls or other surfaces where visibility is high and the audience is captive (e.g., airports).

One of the biggest advantages of hoarding advertising is that it can be seen from far away distances by people passing by on the roads or streets which means you are able to reach out to more people with your message which increases your brand awareness in a big way!